Marketing & Distribution

marketing and distribution

Getting people to read your book.

You Published your book! Now what?

Now that you’ve published your book, it’s time to get it into reader’s hands.

throw a book launch party

Throw a party for your book! You can ask your favorite bookstore, library, vineyard, bar, or coffee shop if you can host your book launch there.

Due to the pandemic, unless you live in New Zealand, you’ll probably be hosting your book party virtually. Libraries and bookstores are typically well equipped to accommodate virtual book themed events.

Here are some tips to for when we are back to in-person events: Be sure to ask the venue if they will allow your event before you start making announcements. Invite people to attend and ask the venue to help promote your project. Things to consider bringing to your book launch:

Balloons!
Signs with your name and book title.
Copies of your chapbook to sell and to sign.
Be ready to do a reading, practice your presentation.
Multiple waterproof archival pens to sign books.
Bring a friend to take pictures.
Bring complementary copies of your chapbook for the store staff. Offer to sign the books for them with personalized inscriptions. Be sure to thank them, be genuine, and make a good impression throughout your visit.
Take responsibility for both setting up and cleaning up after the event. Be positive and helpful.

Request copies at your library

Libraries are often happy to stock local authors. Request a copy at your local library or offer to perform a reading. It’s a great way to connect with your local community and to gain new fans.

Build an author website

With everyone working from home or quarantined, the internet is where we meet now. Make sure people can find you.

If you’re looking for a free option, you can make a landing page on Mailchimp that includes a brief bio and information about your writing. It will also give visitors the option to sign up for your newsletter.

If you can afford it, we highly recommend Squarespace for your author website. The basic plan is $12 a month for the annual subscription. Squarespace will optimize your SEO, work great on desktop and mobile devices, and has terrific templates included. It is also ready to grow with you as you grow as a writer.

Become a Goodreads Author

It’s free, and you’ll have the opportunity to manage your profile, interact with readers, and promote your books.

Participate in Poetry Readings and Open Mics

They’re free and fun. Open mics and poetry readings are a great opportunity to build relationships with other writers and gain experience speaking in public.